{"id":3964,"date":"2026-10-05T17:01:49","date_gmt":"2026-10-05T15:01:49","guid":{"rendered":"https:\/\/empresasyeventos.com.uy\/?p=3964"},"modified":"2026-10-05T17:05:14","modified_gmt":"2026-10-05T15:05:14","slug":"new-balance-y-soul-siguen-creciendo-en-uruguay","status":"publish","type":"post","link":"https:\/\/empresasyeventos.com.uy\/index.php\/2026\/10\/05\/new-balance-y-soul-siguen-creciendo-en-uruguay\/","title":{"rendered":"New Balance y SOUL siguen creciendo en Uruguay\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New Balance y SOUL contin\u00faan ampliando su presencia en Uruguay con la pr\u00f3xima apertura de tres nuevos locales, reafirmando la apuesta de Sportmarket por seguir desarrollando sus diferentes conceptos de retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de New Balance, la marca sumar\u00e1 dos nuevas tiendas: una en Aventura Mall, con 150 m\u00b2, y otra en Car One, con 197 m\u00b2. Con estas incorporaciones, New Balance alcanzar\u00e1 una red de 11 locales exclusivos en Uruguay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas aperturas forman parte del proceso de crecimiento que la marca viene desarrollando en el pa\u00eds, acompa\u00f1ando tambi\u00e9n una evoluci\u00f3n en la experiencia de sus tiendas, con espacios cada vez m\u00e1s modernos y alineados a los conceptos internacionales de New Balance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstamos muy contentos con el momento de la marca y con poder seguir sumando nuevos puntos de contacto con nuestros clientes. Cada apertura es una oportunidad no solamente de crecer en cantidad de locales, sino tambi\u00e9n de mejorar la experiencia y mostrar cada vez mejor el universo de New Balance\u201d, coment\u00f3 Pablo M\u00edguez, gerente de Marketing de Sportmarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, SOUL tambi\u00e9n continuar\u00e1 su expansi\u00f3n con la apertura de un nuevo local de 85 m\u00b2, alcanzando as\u00ed las cinco tiendas en Uruguay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta de SOUL est\u00e1 enfocada en un consumidor interesado en moda, sneakers y lifestyle, con una selecci\u00f3n de marcas internacionales y productos diferenciados dentro de un concepto de retail m\u00e1s vinculado a las tendencias y la cultura urbana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva apertura se suma a los locales de Punta Carretas Shopping, Portones Shopping, Punta Shopping y Arocena Mall, este \u00faltimo inaugurado recientemente en Carrasco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSOUL viene creciendo muy bien y encontrando su propio lugar dentro del mercado. Es una propuesta diferente, con una selecci\u00f3n de producto muy cuidada y una identidad cada vez m\u00e1s clara. Llegar a cinco locales en pocos a\u00f1os confirma que hay un p\u00fablico que conecta con este concepto\u201d, agreg\u00f3 M\u00edguez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre New Balance y SOUL, las tres nuevas aperturas representar\u00e1n 432 m\u00b2 adicionales de superficie comercial, en una nueva etapa de expansi\u00f3n para Sportmarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento acompa\u00f1a una estrategia que busca combinar nuevas ubicaciones, evoluci\u00f3n de los formatos de tienda y una mayor especializaci\u00f3n de cada concepto, con New Balance profundizando su desarrollo entre performance y lifestyle, y SOUL consolid\u00e1ndose dentro del segmento de moda urbana y sneakers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tres nuevas tiendas y dos propuestas diferentes, con un mismo objetivo: seguir acercando nuevas experiencias de retail al consumidor uruguayo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"870\" data-attachment-id=\"3965\" data-permalink=\"https:\/\/empresasyeventos.com.uy\/index.php\/2026\/10\/05\/new-balance-y-soul-siguen-creciendo-en-uruguay\/new-balance-2-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?fit=800%2C1000&amp;ssl=1\" data-orig-size=\"800,1000\" data-comments-opened=\"0\" data-image-title=\"New Balance 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?fit=800%2C1000&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?resize=696%2C870&#038;ssl=1\" alt=\"\" class=\"wp-image-3965\" srcset=\"https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?resize=150%2C188&amp;ssl=1 150w, https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?resize=300%2C375&amp;ssl=1 300w, https:\/\/i0.wp.com\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-2.jpg?resize=696%2C870&amp;ssl=1 696w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>New Balance y SOUL contin\u00faan ampliando su presencia en Uruguay con la pr\u00f3xima apertura de tres nuevos locales, reafirmando la apuesta de Sportmarket por seguir desarrollando sus diferentes conceptos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[56],"tags":[],"class_list":["post-3964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Balance y SOUL siguen creciendo en Uruguay\u00a0 - Empresas &amp; Eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresasyeventos.com.uy\/index.php\/2026\/10\/05\/new-balance-y-soul-siguen-creciendo-en-uruguay\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Balance y SOUL siguen creciendo en Uruguay\u00a0 - Empresas &amp; Eventos\" \/>\n<meta property=\"og:description\" content=\"New Balance y SOUL contin\u00faan ampliando su presencia en Uruguay con la pr\u00f3xima apertura de tres nuevos locales, reafirmando la apuesta de Sportmarket por seguir desarrollando sus diferentes conceptos de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/empresasyeventos.com.uy\/index.php\/2026\/10\/05\/new-balance-y-soul-siguen-creciendo-en-uruguay\/\" \/>\n<meta property=\"og:site_name\" content=\"Empresas &amp; Eventos\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T15:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T15:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/empresasyeventos.com.uy\/wp-content\/uploads\/2026\/10\/New-Balance-e1791212672883.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alvaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alvaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/\"},\"author\":{\"name\":\"Alvaro\",\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/#\\\/schema\\\/person\\\/bad32f4c82dc0dcc552d9c237c4eabe2\"},\"headline\":\"New Balance y SOUL siguen creciendo en Uruguay\u00a0\",\"datePublished\":\"2026-10-05T15:01:49+00:00\",\"dateModified\":\"2026-10-05T15:05:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/empresasyeventos.com.uy\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/New-Balance-e1791212672883.jpeg?fit=800%2C537&ssl=1\",\"articleSection\":[\"Empresas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/\",\"url\":\"https:\\\/\\\/empresasyeventos.com.uy\\\/index.php\\\/2026\\\/10\\\/05\\\/new-balance-y-soul-siguen-creciendo-en-uruguay\\\/\",\"name\":\"New Balance y SOUL siguen creciendo en Uruguay\u00a0 - Empresas &amp; 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