{"id":2841,"date":"2024-02-08T16:50:00","date_gmt":"2024-02-08T19:50:00","guid":{"rendered":"https:\/\/empresasyeventos.com.uy\/?p=2841"},"modified":"2024-02-08T16:50:01","modified_gmt":"2024-02-08T19:50:01","slug":"super-bowl-2024","status":"publish","type":"post","link":"https:\/\/empresasyeventos.com.uy\/index.php\/2024\/02\/08\/super-bowl-2024\/","title":{"rendered":"Super Bowl 2024"},"content":{"rendered":"\n<p>Por Redacci\u00f3n Deportes (EFE)<\/p>\n\n\n\n<p>Tom Brady, Lionel Messi, Jenna Ortega, David y Victoria Beckham y Anthony Hopkins, son algunas de las figuras que aparecer\u00e1n entre los 70 anuncios programados para el Super Bowl LVIII del pr\u00f3ximo 11 de febrero, los m\u00e1s costosos de la historia, con un precio de siete millones de d\u00f3lares por espacio de 30 segundos.<\/p>\n\n\n\n<p>Adem\u00e1s del inter\u00e9s por el Super Bowl LVIII que disputar\u00e1n los Kansas City Chiefs y los San Francisco 49ers en el Allegiant Stadium&nbsp;de Las Vegas, Nevada, y el espect\u00e1culo de medio tiempo que ofrecer\u00e1 Usher, el otro gran atractivo del juego por el t\u00edtulo de la NFL es la publicidad ya sea por la aparici\u00f3n de personalidades del mundo del deporte, cine o m\u00fasica o por la creatividad de los comerciales.&nbsp;Seg\u00fan datos de la cadena CBS, a pesar del precio de siete millones de d\u00f3lares por un comercial de medio minuto las marcas agotaron estos espacios desde noviembre del a\u00f1o pasado.<\/p>\n\n\n\n<p>El optimismo de las distintas compa\u00f1\u00edas para copar los 70 anuncios que se emitir\u00e1n a lo largo del partido obedece a la audiencia televisiva que este evento ha generado en los a\u00f1os recientes a pesar del crecimiento del streaming (transmisi\u00f3n en directo) en las distintas redes sociales. El r\u00e9cord de vistas para un duelo por el t\u00edtulo de la NFL se estableci\u00f3 en el Super Bowl&nbsp;LVII del a\u00f1o pasado con 115.1 millones de espectadores, el m\u00e1ximo en la historia para un evento televisado en Estados Unidos que se espera sea superado en esta edici\u00f3n.&nbsp;Una motivaci\u00f3n para que las marcas no escatimen a la hora de escoger a las celebridades del momento o figuras hist\u00f3ricas para representar a su marca. Lionel Messi, campe\u00f3n del Mundo con Argentina y multicampe\u00f3n con el Barcelona, protagonizar\u00e1 un anuncio de la cerveza Michelob Ultra, junto al miembro del Sal\u00f3n de la Fama, Dan Marino, ex \u2018quarterback\u2019 de los Miami Dolphins.<\/p>\n\n\n\n<p>David Beckham, propietario del Inter Miami de la MLS, junto a su esposa Victoria, exintegrante del grupo Spice Girls, fingir\u00e1n confusi\u00f3n sobre qu\u00e9 deporte promocionan en su participaci\u00f3n para la aplicaci\u00f3n Uber Eats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Redacci\u00f3n Deportes (EFE) Tom Brady, Lionel Messi, Jenna Ortega, David y Victoria Beckham y Anthony Hopkins, son algunas de las figuras que aparecer\u00e1n entre los 70 anuncios programados para [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[487],"tags":[],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Super Bowl 2024 - Empresas &amp; 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