{"id":1548,"date":"2021-07-05T16:32:55","date_gmt":"2021-07-05T16:32:55","guid":{"rendered":"http:\/\/empresasyeventos.com.uy\/?p=1548"},"modified":"2021-07-05T16:32:55","modified_gmt":"2021-07-05T16:32:55","slug":"hardem-los-lentes-que-crecen","status":"publish","type":"post","link":"https:\/\/empresasyeventos.com.uy\/index.php\/2021\/07\/05\/hardem-los-lentes-que-crecen\/","title":{"rendered":"Hardem, los lentes que crecen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By Chris Solis<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IG @purobranding<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hardem es una de las marcas de lentes que m\u00e1s creci\u00f3 en los \u00faltimos tiempos y su creador fue Nicol\u00e1s Shimer que en el 2015 tuvo la genial idea de lanzar \u00e9sta marca de anteojos. La historia comienza cuando Nicol\u00e1s estudiaba marketing y tuvo que realizar una tesis sobre un plan de negocios de una marca de lentes, con ese trabajo ya conoc\u00eda el mercado de los lentes y decidi\u00f3 comenzar su aventura.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La historia de Hardem nace porque Nicol\u00e1s es admirador de la estrella de la NBA James Harden pero como el basquetbolista tiene una marca de indumentaria llamada Harden, entonces se inclin\u00f3 por llamarla Hardem con <\/span><i><span style=\"font-weight: 400;\">\u201cM\u201d<\/span><\/i><span style=\"font-weight: 400;\">. Antes del estampar el logo que ves en la imagen se le cruz\u00f3 por la cabeza incluir la barba de deportistas pero finalmente eligi\u00f3 los dos ojos. Un dato m\u00e1s\u2026 Los modelos de anteojos llevan nombres de ciudad (los de sol) y de avenidas (los de lectura) con el fin de hacerte sentir una experiencia \u00fanica. Esta es otra historia que nace en el garaje de una casa!!!!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chris Solis IG @purobranding Hardem es una de las marcas de lentes que m\u00e1s creci\u00f3 en los \u00faltimos tiempos y su creador fue Nicol\u00e1s Shimer que en el 2015 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Hardem, los lentes que crecen","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[487],"tags":[620],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internacional","tag-hardem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hardem, los lentes que crecen - Empresas &amp; 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